| The Jewelry Channel | |
|---|---|
| Launched | April 18, 2007 |
| Closed | December 1, 2008 |
| Country | United States |
The Jewelry Channel was an American home shopping channel that specialized in the sale of jewelry, in the manner of a reverse auction format. Based in Austin, Texas, the channel initially began broadcasting on DirecTV, soon adding Dish Network and small- to medium-sized cable markets. The channel could also be viewed in a live streaming format on the company's official website.
The channel ceased operations on December 1, 2008 at 1:00AM Eastern Time. As of 5:00PM that same day, TJC is now doing business as the Liquidation Channel. Vaibhav Gems Limited (VGL), http://www.vaibhavgems.com/vaibhav2/m.htm, STS Group with headquarters in Austin, TX (STS Jewels Inc.), http://stsjewels.com/
The Jewelry Channel USA has overseas versions of their channel in the United Kingdom (The Jewellery Channel) and Germany (Der Schmuckkanal) that are still active.
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It was reported on the Austin American-Statesman web site on June 16, 2008 that TJC would close its doors and cease broadcasting in early August 2008, with its staff of 106 employees being laid off. Although the network went off-air in early December 2008, a new network began broadcasting on the same day in its place. Presenter Dan Dennis, along with presenter Sayed Haider, provided information on the evening of November 30, 2008 that this new channel would be called the "Liquidation Channel", or LC for short. Essentially, all of TJC's jewelry had to be sold as this new network would have a new lot of jewelry, with all of the unsold TJC jewelry being shipped to its sister networks in the UK and Germany. Dennis went on to point out that there were "entirely new computers and databases marked with 'LC'" ready for use with the Liquidation Channel and that this channel would feature "jewelry, accessories, and many other products". It was implied that many of TJC's talent would be featured on the new network.
At 1:00AM Eastern Time on December 1, 2008, Liquidation Channel began broadcasting. The first official auction began at 5:05PM Eastern Time after over 16 hours of a promotional loop.
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